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ISA
Now Accepting FY26 Project Proposals
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[March 04, 2025]
BLOOMINGTON, Ill. - The Illinois Soybean
Association (ISA) is developing budgets and accepting proposals for
FY26, which strategically align with the organization’s focus areas:
market development, soybean production, and marketing
communications. The fiscal year runs from Sept. 1, 2025, through
Aug. 31, 2026.
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Proposals will be assessed on their ability to provide a return
on ISA’s mission to uphold the interests of Illinois soybean
producers through promotion, advocacy, research and education.
They will also be evaluated on their effectiveness in addressing
the needs of Illinois soybean producers and overall alignment
with ISA’s strategic plan.
ISA’s strategic plan also helps set association priorities,
boost operations, and ensures that all farmer Directors,
employees, and stakeholders work toward common objectives and
targets. The following objectives from the ISA committee areas
open for RFPs are:
Market Development
The Market Development Committee promotes Illinois soy as the
preferred choice for U.S. and global customers, and supports
advancements in infrastructure. Market Development’s fundamental
areas of focus are:
Building the reputation of U.S. and Illinois-grown soy
(protein/oil) among international buyers with market growth
potential.
Growing domestic markets for Illinois soy in the feed, food,
fiber and fuel industries.
Promoting the Illinois competitive advantage in infrastructure
to stakeholders across the value chain and supporting programs
and policies to maintain and improve that advantage.
Communicating the benefits of soy as a healthy source of protein
and fat in food and feed products.
Identifying and prioritizing the development and promotion of
high-value, soy-based individual products.
Working with strategic partners to increase soy-based fuel usage
in major markets, including diesel fleets, equipment, marine and
aviation.
Soybean Production
The Soybean Production Committee is cross-functional in
agronomic research, education and outreach, creating
opportunities for Illinois soybean farmers to increase on-farm
profitability and manage crop production risks. The Soybean
Production committee is committed to the following:
Building partnerships with public and private entities to
augment ISA’s agronomic research and education programs.
Establishing basic and applied research priorities that address
regionally specific production opportunities, challenges, and
economic factors.
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Demonstrating soybean system
agronomics focused on soil and water quality, agricultural resource
resiliency and land stewardship.
Continuing to expand the ISA agronomic
network by raising awareness and establishing trust among farmers
through ongoing outreach and research education.
Marketing Communications
Support the work of ISA focus areas including Soybean Production,
Market Development, and Government Relations.
Employ tools and resources to equip ISA’s in-house Marketing
Communications staff to create impactful messaging to amplify and
multiply the voice of Illinois soybean farmers and build trust,
create value, and address critical issues with our target audience
on behalf of Illinois' 43,000 soybean farmers.
Secure ISA as an authority on behalf of IL farmers with accurate,
relevant, and timely content and grow ISA’s influence with audiences
across multiple message platforms on and offline.
Ensure success is measurable through meaningful key performance
indicators, identifiable units of measure, or specific outcomes.
Engage feedback and reactions from grower audiences to best
understand the mindset of Illinois soybean farmers, their level of
understanding and awareness of general ISA support, and the most
up-to-date demographics.
Completed proposals should be submitted no later than May 1, 2025.
More details on the ISA proposal process can be viewed (update link
to website).
All inquiries regarding the FY26 Project Proposal process should be
directed to rfp@ilsoy.org.
[Illinois Soybean Association]
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