LIV Golf finally gets network TV
partner in deal with Fox Sports
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[January 17, 2025]
By DOUG FERGUSON
LIV Golf finally has a network TV partner as the Saudi-funded league
enters its fourth season, announcing a multi-year deal with Fox
Sports to broadcast all three rounds across its channels and
streaming app.
Terms of the deal were not announced, and it was not clear if Fox
was paying a traditional rights fee to LIV Golf.
LIV said more than half of the league's schedule would be shown on
Fox or FS1. Select rounds will air on FS2, Fox Business Network and
the network's app, along with subscribers to the LIV Golf+ app.
LIV previous was shown on the CW Network the last two years, which
failed to gain any real traction and some reruns getting a bigger
audience than the live competition. Overseas events were shown on
tape delay in the United States on CW.
"LIV Golf is getting bigger and bolder, and this relationship
signals the next phase of growth as our league joins the company of
the nation’s premier sports leagues and conferences, said Scott
O'Neil, the CEO of LIV Golf.
“I want to thank the Fox Sports team who share our vision for the
future of golf, a new model that is redefining how the sport is
experienced,” he said. "LIV Golf is drawing a younger, more active
and tech-savvy fan base, and as our players and teams prepare for
LIV Golf’s biggest season yet, this agreement will take our
broadcast to new heights.”
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Fox gets back into golf for the first time since it
signed a 12-year deal estimated at $1 billion with the USGA in 2013.
That deal lasted only five years when Fox got out of the agreement
and NBC took over.
LIV Golf begins the season Feb. 6-8 in Riyadh, Saudi Arabia, which
is eight hours ahead of Eastern time. Jon Rahm won the points title
last year. The first U.S. event is April 4-6 at Trump Doral near
Miami, a week before the Masters. That's one of six U.S. events this
season, ending with three straight weeks in August that go
head-to-head with the PGA Tour's FedEx Cup playoffs.
LIV Golf said it would continue to be responsible for the broadcast,
keeping its live leaderboard down the left side of the screen, along
with enhanced drone coverage. It also is keeping its on-air talent,
led by Arlo White and David Feherty.
LIV said “nearly all” of its competition would be carried live on
various Fox platforms.
Subscribers to the LIV Golf+ also will have access to its “Any Shot,
Any Time” product, which allows viewers to pick which golfers, teams
or groups they want to watch at any time.
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